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Content depth isn’t just about boosting rankings -- it’s about serving your customers. Answering their questions in a comprehensive, thoughtful way builds readership trust and topical authority. While there is an art to your niche in your industry, there is also a science to help guide your content creation.

Join this webinar featuring Jeff Baker, Director of Marketing at Braftonto learn the content strategy changes they made to propel them to page one (hint: it didn’t depend on metadata, keyword stuffing, or backlinking).

Gain insight into:

  • What factors play into the depth and breadth of topic coverage.
  • How to create higher-value content that stands far above what currently exists on the web.
  • Tools that eliminate guesswork and make your life easier.

Jeff Baker

jeff-bakerJeff Baker is a web analytics and SEO expert by trade. Jeff has since branched out as the director of marketing for Brafton, a content marketing agency.

Jeff specializes in taking a heavily metrics-based approach to evaluating visitor behavior, conversion rates, and content creation. He also devotes a significant amount of time to performing SEO tests on Google’s algorithm and publishing his findings.


Jeff Coyle

Jeff-CoyleJeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.